The Creators

Hi Ho, Hi Ho, It’s Off to the Market We Go

There are always those who see a need in the marketplace and fulfill it. They do so through hard work, ingenuity, and countless experimentation. These three entrepreneurs proceeded with ideas that they believed would attract the interest of consumers. They were right… whether these products tickle your taste buds or not…they are food-marketing successes.

 

The Egg McMuffin

Invented by Herb Peterson in 1972, this item started McDonald’s foray into the breakfast market. Herb was a McDonald’s franchise owner in Santa Barbara, California. His invention was a variation of “Eggs Benedict”, his own personal version so-to-speak. He showed it to McDonald’s founder Ray Kroc upon one of his visits to Santa Barbara, and the rest is history. Soon the Egg McMuffin was part of the McDonald’s menu and continues to be part of it today. All of this resulted from a man with a unique idea.

SPAM

Yes folks, SPAM. It’s still popular and has been since the year of its creation in 1937 by Jay Hormel. He worked to develop a way to process and package pork shoulder to retain its taste and freshness. He held a contest to see who could come up with a name for this pork product, and all we know from SPAM lore is that a person named Ken won and received $100 for coming up with the name. Six billion cans of SPAM have been sold since 1937, and the number continues to grow towards seven billion. Hormel sells over 90 million cans of SPAM in the U.S. market each year…talk about Spamalot!

 

Heinz Ketchup

Henry J. Heinz, along with his brother John, and his cousin Frederick introduced tomato ketchup to the marketplace in 1875. He felt that people wanted kitchen products that would make meal preparation and taste enhancement less of a chore. He also felt that superior quality items, properly packaged and promoted would find a market and gain a strong foothold. The company’s tomato condiment recipe did just that. Today, Heinz Ketchup is well, everywhere… slowly running its course out of an assortment of containers onto food of all types. A family of men plus the simple tomato made food history and continue to do so today.